4 Deadly Mistakes a Mobile App Development Agency Must Avoid

With the advancements in technology, the mobile app development space has witnessed vital changes. Modern mobile app developers are embracing new concepts which are adding to new dimensions to the design and development of apps.

However, a small mistake committed by them has the potential to incur huge loss and therefore it is of utmost importance for a mobile app development agency to avoid the following deadly mistakes.

#1 Poor performing app

Data from trusted sources claim that more than 40 percent users abandon an app that performs poorly. Thus, a poor performing app would get negative reviews and low rating which would further lead to the downfall of an app.

Here we are mentioning the features of a poor performing app, so that you can rectify them in your app:

• The app cannot sustain workload and crashes all the time.
• Battery life is affected as the app drains all the power.
• The app utilizes too much device memory.
• It is slows down responsiveness and hampers user experience.

If you can identify any of the features on your app, then take effective measures to correct them and save your app from poor performance.

#2 Inadequate market research

Developing an application without knowing what your target audience likes or wants is a grave mistake. Therefore, you must perform a thorough market research of your target audience and it must include the following:

• Competitor analysis to find out what your competitors are offering to the audience.
• Finding out the real needs of your target audience.
• Knowing the demography of your target audience to create personalized experiences.

#3 Expecting history to repeat

It’s not necessary that if you copy a successful app then your app will also become a success. It is not wise to expect that history would repeat. You must strive to provide some unique value offering to your audience.

#4 Confining app development to a single platform

Developing your app for a single platform is again a very big mistake. That doesn’t mean that you should invest in separate platforms like Android, iOS, Windows, etc. at a time. But there are many options such as progressive web app that provide native app experience to users across devices.

In other words you must consider for hybrid app development to cater to a larger audience.

Final words!

Here we have confined our post to 4 grave mistakes that are commonly committed by mobile app developers which must be avoided for a profitable mobile app development.

Would you like to include any other factor that hinders mobile app development? Please let me know by leaving your comments below.